Love and carnations, The truth is that you can measure love!

Dr Gen Maitland Hudson is Head of Evaluation and Impact Assessment, Power to Change Research Institute, University of Cambridge.

Gen graciously accepted an invitation to be a keynote speaker at this years Social Value Matters 2017 Conference in Istanbul. Her address was based around measuring the ultimate intangible and utterly subjective concept… Love!

Taking on board the metaphor and the message, it was incredibly well received and had those in attendance deliberating the address for hours. Now to our delight she has adapted her address into a blog for everyone to enjoy. You can read it here, we hope you enjoy it as much as we did!

You also can find out more about Gen and her work here.

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