This guide is written for social entrepreneurs who want to maximise their positive impact and want a practical approach to help them do that. By impact we mean creating changes in people’s lives. You could be already running a social enterprise or on the way to setting one up.

The key to this approach is ‘Impact Thinking’ and at its heart this means involving and being accountable to stakeholders, primarily those that the social enterprise aims to support. It is about collecting data from stakeholders to improve the design of products or services aimed at addressing a particular social issue.

This guide does not tell you how to produce an impact report. We hope that users of this guide will focus on producing recommendations: to change, stop or scale their activities. However this groundwork will also make it easier to report your impact to funders and to let them know how you are using data to inform change.